Ascent Tea Co

This case study project focused on developing a tea brand aimed at mountaineers, hikers, trekkers, and outdoor enthusiasts. The brand was designed to deeply resonate with this audience by centering around a compelling theme or story. Drawing inspiration from iconic mountaineering brands such as North Face and Arcteryx, which have expanded from their core mountaineering roots into various fashion subcultures, I aimed to apply a similar concept to a beverage. The goal was to create a brand that portrayed a quality product while also embodying the spirit of adventure and exploration, similar to the ethos of these renowned outdoor brands.