Sustainable Fashion Accelerator
This university group project focused on developing strategies to promote sustainability within the luxury fashion industry. Through extensive systems mapping, research, and analysis, we identified a high-impact area for intervention. Our approach centered on creating a brand/manufacturer-oriented solution rather than a customer-centric one, addressing root causes rather than offering 'band-aid' fixes. Our proposal featured a series of workshops designed for two brands to collaborate on developing a sustainable fashion line. These workshops aimed to impart best practices in both sustainable production and branding to the participating brands.
Tools
Adobe Suite (Lightroom, Indesign, Illustrator, Photoshop), Collaboration Software
Project Type
Group Project
Project Focus
Marketing Strategy, Systems Thinking, Branding
Mockup promotional material and look book